Why Duafe? We both strive for self-love and femininity. ~LaLa
Posh Curlfriendz: Laordi, most of us know Duafe Naturals the brand, however many of us are curious - Who is the lady behind Duafe?
Duafe Naturals: Who is LaLa behind Duafe? I am a wifey and a mother of 2. I love to dance, research is my life and I don’t think I could be a bigger bookworm (I read 90 Walking Dead comics in 4 days). I have been an entrepreneur, making products for over 7 years now and have lived and traveled up and down the East Coast and out of the country. I love to help people and really enjoy seeing people use our products and make their own with our ingredients. I am always available with advice on your business and product line.
Duafe Naturals: It started for me in 2005. I was introduced to shea butter, the many wonderful benefits it had and products that could be created from it. My sister had a similar skin sensitivity and an addiction to fragrances. She turned out to have a genuine skill at creating products that created a demand, especially her whipped shea cloud and soaps. She brought me on as the other half of the company, to market and get the name out there. So we did. We even branched out and offered ingredients and bulk items. Now, fast forward to 2012, we had a great idea. Why not rebrand our companies and merge them together, but also branch out and develop our own ideas.
So, we introduced Duafe Naturals (www.duafenaturals.com). Why Duafe? We both strive for self-love and femininity, but something was still missing. We wanted to develop other services, yet still provide our core customers with the products and ingredients they had come to love and expect. My sister then went on to develop her group and company, Swap Sack(www.swap-sack.com), while I stayed on to run Duafe Naturals at full force.
We had always specialized in skin care for 7 years, and my biggest issue has been my eczema. It started flaring 2 years ago and I am still working on an eczema formulation to stop the patches. We dived into natural hair care about three years ago. Seeing my sister with her newly natural fro inspired me to take out my locs. I can be quite impulsive at times and that was the second time with my hair that I decided I wanted a change. This only inspired me to create products that I could use to do these wonderful styles and tutorials I found all over the internet. The natural hair community was ablaze!
Now over the years I have realized that while there are many mixtresses out there such as myself, there are just as many people who do not mix and would rather purchase a finished product. I decided to branch out to not only include the amazing finished products that my sister created; like her hair elixir and cloud, but also to also provide Do It Yourself kits with the same basic ingredients for new and experienced mixers.
Duafe Naturals: I am currently working on a Mommy and Me line that will launch with our Spring Faces of Duafe. We will continue with our sales that you have come to love, as well as our DIY handmade community group on Facebook (www.facebook.com/groups/diyhandmade) which is growing! I am really excited at the year to come and look I forward to building even stronger relationships with our wonderful customers.
If you haven't had the opportunity yet, stop on over and check out what Duafe Naturals has to offer. Not only are you guaranteed a great product, but you will also receive excellent customer service as well!!
I want to thank Lalordi for talking with us. We look forward to seeing the great things she has coming up in the future!